Meet Caitlin…

An East Bay native, I recently returned home after a 15 year odyssey in NYC. At 17 years old I began modeling internationally, walking in shows for Alexander McQueen, Zac Posen, Calvin Klein, and Carolina Herrera. As my modeling career progressed I started assisting makeup artists and fashion stylists, and found my calling; collaborating and creating art while simultaneously building confidence in women. I later quit modeling and started a free-lance makeup artist business, creating editorial looks for magazines and fashion shows. After graduating from FIT, I switched gears and began working as a brand strategist at a global marketing firm, where with a combination of research and storytelling, I helped to create campaigns for consumer brands.

After coming home to the Bay Area, having my second child, and a lengthy pandemic maternity leave, I decided to get back to my roots and start my own business combining all of my expertise. Most importantly, I’m back to what rewards me the most, giving women the tools they need to feel more confident and more connected to their true personal expression.